advertising and promotion management

In your own words, answer this unit’s discussion questions in a main post (recommended minimum 300 words),

Assignment Details

As a consumer, you see many different promotional techniques used by many different types of companies. Whether in a grocery store or a non-food retailer, different messages seem to have more appeal than others. Keeping this in mind, think about one of your favorite brands.

  • Describe yourself in terms of demographic criteria.
  • Based on this description, consider yourself to be representative of the target audience. What techniques have appealed most to you and why?
  • What other factors may have influenced the promotional efforts effectiveness at that exact moment in that exact location?
  • Does marketing have the ability to control these influencing factors? Why or why not?

Discussion Board Reminders:

  • Connect to content: At least 1 post must refer to course learning materials. See the Academic Resource on Discussion Boards for help with connecting to the content.
  • Engaging in class discussions: For more information on making the most of your class dialog, review the Academic Resource on Discussion Boards.

Grading Rubric


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