Analyse and discuss some of the challenges for airlines

Part A:  Introduce the idea of big data and associated technologies.  (100 words)  
Part B: Explain how big data is currently changing the airlines industry, and thereby improving customer experience. See for example, the articles in the first section below (400 words)  
Part C:  Analyse and discuss some of the challenges for airlines when transforming to a big data approach. (See for example, articles below under the heading “Challenges related to data management and transformation for the airlines industry”) (150 words)  
Part D: Make some recommendations regarding how airports could overcome the challenges in Part C. (100 words)

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