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Case: Apple Inc. (Textbook). Based on the case and your research using the Mergent Online database (available at CSUEB Library at http://www.mergentonline.com.proxylib.csueastbay.edu/companydetail.php?compnumber=12161&pagetype=synopsis) answer the following questions:
1. Is Apple a successful company? Justify your answer (compare Apple’s financial performance with its main competitors).
2. What are the main sources of its success?
Value chain, resources?
Valuable/rare/difficult to imitate/difficult to substitute?
Tangible/intangible?
For the assignment based on Mergent Online database, please bring a hard copy of a 1-page report in which you include relevant data from database for you response on Blackboard. You may combine data from several reports/statements. For example, if you argue that Apple Inc is a successful company because it has high profitability and large cash reserves, you may want to include in your 1-page report data on Apple’s profitability and cash reserves form their Balance Sheet and Income statement.
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