Step 1 – You are to prepare a research report based on the “Cocoa Delights” media plan. The report (individual) should be approximately 1500 words in length.
Step 2 – Make a presentation to stakeholders (your Trainer) who may prefer your complimentary condensed version rather than a repeat of the entire Cocoa Delights media plan. Document these new marketing opportunities and make recommendations to your trainer in a presentation (which should be approximately 10 minutes). Refer to the sample “Observation Checklist” for the assessment criteria.
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