The assignment has several sections shown below. You will be required to read relevant articles (some
of which are provided) and write at least a paragraph for each answer. The report should be in your own
words, and supported by the literature. A minimum of five (5) references should be listed, and Harvard
referencing should be used.
Background: The airlines industry has always had a combination of sophisticated information systems
and large amounts of data. Big data methodologies are allowing airlines to collect and analyse data in
real-time, and therefore enhance customer and staff experience in a timely manner. Flights can be made
safer and smarter with new tracking technology and pilot reports, highly personalised offers can be made
to customers based on their purchase history, speech recognition tools can help staff understand their
customers, and customers are now able to track their own luggage.
The aim of this report is to introduce the idea of big data and associated technologies, identify how these
are changing the nature of the airlines industry (by researching the articles attached, including examples,
and including ideas from any additional articles that you have found.
Part A: Introduce the idea of big data and associated technologies. (100 words)
Part B: Explain how big data is currently changing the airlines industry, and thereby improving
customer experience. See for example, the articles in the first section below (400 words)
Part C: Analyse and discuss some of the challenges for airlines when transforming to a big data
approach. (See for example, articles below under the heading “Challenges related to data management
and transformation for the airlines industry”) (150 words)
Part D: Make some recommendations regarding how airports could overcome the challenges in Part
C. (100 words)
Part E: Discuss how big data and new technology may be used to design airports of the future. (See
for example, articles below under the heading “Airports of the future” below) (200 words)
Part F: Summary of the report. (50 words)
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