Business Paper on Zuka Business Enterprise and the Labelling Theory

Zuka Business Enterprise and the Labelling Theory


Business enterprises can either thrive or experience declining trends depending on several factors which can range from the nature of contracts, terms, and conditions of work to the employer-employee relationships. Many a times, with all the other factors held constant, employees tend to take keen interest in the kind of treatment they receive from their employers, and specifically, the terms of reference. Social scientists use the Labeling Theory to explain such behaviors, “How the self-identity and behavior of individuals may be determined by the terms used to describe or classify them.”

Social theorists explain that deviance is a relative term, the same way conformity is gained by healthy relationships. Whereas primary deviance …

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