Describe a Banner University of Arizona Medical Center (Tucson Arizona) pricing strategy for one of its services or products (e.g., a pharmaceutical drug or a medical device).

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Assignment:

1. Describe a Banner University of Arizona Medical Center (Tucson Arizona) pricing strategy for one of its services or products (e.g., a pharmaceutical drug or a medical device).

2. Explain how costs would be taken into account when formulating that pricing strategy.

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