Entrepreneurship and Finance

Essay Objective: Learn the fundamentals of new venture creation. 

The SBA has stated that since every business is different, and has its own specific cash needs at different stages of development, there is no universal method for estimating your startup costs. Some businesses can be started on a smaller budget, while others may require considerable investment in inventory or equipment. Additional considerations may include the cost to acquire or renovate a building or the purchase of long-term equipment. 

Deliverables: A minimum of 3 full pages required (exclusive of title and reference pages).

Activity Details: 

Step 1: Essay Assignment: Costs Analysis 

In this two-part essay assignment, search for two film cases [use sites like YouTube to find these case studies] representing entrepreneurs discussing start-up costs. Compare and contrast their stories.

Then, analyze the Case Study: A Cool Business MooBella, Inc. MooBellas founder and CEO, Bruce Ginsberg, is an entrepreneur who grew up in the ice cream business, recognized a need in the ice cream industry and quickly filled it. 

Read pp. 251-252: Case Study: A Cool Business MooBella, Inc. from Mariotti, S., & Glackin, C. (2013). Entrepreneurship: Starting and Operating a Small Business (3rd ed., pp. 251-52). Upper Saddle River, NJ: Prentice Hall. 

Research two case studies. 

Search for two cases representing entrepreneurs discussing start-up costs. 

Compare and contrast their stories in a 1-2-page summary. 

Step 2: Document category costs for MooBella Case Study 

Document the categories of costs you would expect to see in a list of MooBellas start-up costs. Summarize MooBellas sources of start-up funding in a 1-2-page summary 

Step 3:  Write a paper. 
Compare and contrast their stories in a 3 full page paper. Please review the link provided below, containing the essay rubric, prior to proceeding: 

Essay Rubric



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