Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions.
Discussion Question 1:
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Write My Essay For Me“Brand Design Model” Please respond to the following:
Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions. Provide support for your rationale.
Assess the value of Calder and Reagan’s Brand Design Model as a device for systematically guiding health care marketers through the process of formulating brands. Explain one (1) reason why a SWOT analysis is needed to help health care organizations understand competitor brands. Provide two (2) examples from a health care organization with which you are familiar that support the value of Calder and Reagan’s Brand Design Model.
Discussion Question 2:
“Brand Portfolio Molecule and Brand Report Card” Please respond to the following:
Based on your review of the Learnscape scenario titled “Learnscape 3: Recover and Retention”, explain the fundamental reasons why brands do not exist in isolation but do exist in larger environments that include other brands. Provide two (2) specific recommendations or solutions that help the health care facility in this scenario improve patient satisfaction.
INSTRUCTIONAL MATERIALS
Required Resources
Fortenberry Jr., J. L. (2010). Health care marketing: Tools and techniques (3rd ed.). Sudbury, MA: Jones and Bartlett.
Supplemental Resources
Bowling, K. (2011). Health care goes retail. Marketing Health Services, 31(2), 20-23.
Huang, E., & Dunbar, C. (2013). Connecting to patients via social media: A hype or a reality?Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing. doi:10.1177/1745790413477647
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