In preparation for full written report the following areas of a marketing plan for each product/service will be identified.
The outline below is indicative of what the full written will address.
1) Identify the gaps within the mobile industries.
2) Discuss positioning of competing product/service.
3) The development of a SWOT and identification of relative critical issues.
4) Identify at least two alternative marketing strategies for all three products/service.
5) Discuss merits of marketing metrics and evaluation.
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