Identify the gaps within the mobile industries

In preparation for full written report the following areas of a marketing plan for each product/service will be identified.
The outline below is indicative of what the full written will address.
1)    Identify the gaps within the mobile industries.
2)    Discuss positioning of competing product/service.
3)    The development of a SWOT and identification of relative critical issues.
4)    Identify at least two alternative marketing strategies for all three products/service.
5)    Discuss merits of marketing metrics and evaluation.

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