Principle of marketing extra credit case study Essay

In stark contrast to British Airways, Aeroflot-Russian Airlines is new to the skies of international commercial airlines. Aeroflot’s 114 planes transported 3.8 million passengers in 1996 compared to British Airlines’ 25.35 million passengers. Aeroflot’s figures are down considerably from 1991, the year before the dissolution of the Soviet Union, when its 5,400 planes carried 138 […]

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