In the attachment to this email are two documents, the base one is titled “WeChat – A Global Platform”, while the second one on Tencent is just for references. The case study topic is “Internationalization of WeChat – Strategies for Becoming a Global App”. We need to analyze WeChat’s present situation in China and countries where it is already present significantly, and provide solutions for expansion overseas, and competing successfully with other instant messaging apps and other completing mobile apps/solutions. Furthermore We also need to do a PowerPoint according to the project report, if possible 25 slides with speaker notes.
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