Assignment connects to the following Course Learning Objectives:
#1 Compare and contrast frameworks to analyze global business operations.
#2 Evaluate an organization’s internal and external environment and competitive position.
#3 Compare and contrast competitive strategies.
Assignment Purpose: practice exercise building case analysis skills
Assignment Description: Complete a Case Analysis to analyze a companies Strengths, Weaknesses, Opportunities, and Threats
Details:
Read Case 22: The Walt Disney Company: Its Diversification Strategy in 2014 (pages C 119 – C134),
Complete a short Written Case Analysis (3-5 pages, not including a title page and references page)
(1) choose a model from chapter 3 to perform an external analysis
(2) choose one of the technique from chapter 4 to perform an internal analysis
(3) present your findings as a SWOT report including components of Strengths, Weaknesses, Opportunities, and Threats
(4) propose an action plan and set of recommendations addressing the issues you have identified
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