What aspects of the innovation would be important to highlight in educating the public? Outline how you would use adopter categories
You are a newly hired employee at the health department. Your second day at work, you are put in charge of a diabetes awareness program with pamphlets and lectures in a wide variety of target audiences. After speaking with other supervisors, you have been asked to develop a pyramid type program where you train a group of individuals who will then go out and train others. Clearly your knowledge of diffusion theory adoption categories is important.
Â· What aspects of the innovation would be important to highlight in educating the public?
Â· Outline how you would use adopter categories
o Who would you expect to include in each of the groups?
o How would you target these groups?
Â· How would you evaluate your effort?
o What specific factors would you examine?
o What are your goals for the program? Why?
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