What is the impact of digital media on e-business marketing efforts?

What is the impact of digital media on e-business marketing efforts?

Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

Integrating offline and online marketing techniques can be challenging, especially for businesses that traditionally have always used offline methods.

Research and identify the challenges that businesses face when they attempt to integrate marketing efforts and methods (use offline and online methods concurrently). Using the information you found, answer the following questions:

What are the specific challenges that businesses face when they attempt to integrate offline and online marketing methods?
What is the impact of digital media on e-business marketing efforts?
What possible solutions can you suggest to address the challenges that businesses face?
Based on your research, what ideas do you have for integrating marketing efforts?
Why do you believe your suggestions would be effective?


 

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