Please refer to the attached article and to the Iansiti and Lakhani article in the reader and answer the following questions. What factors (digital and non-digital) are driving GE’s transformation? (2 points) How is GE’s business model changing in its manufacturing units? (3 points) Value proposition Value capture Ecosystem What is the role of digital technology in GE’s transition? (2 points) Why went wrong with GE’s new software-driven business model, leading to layoffs and stock market losses? (2 points) Writing quality (clarity, readability, usage/grammar) = (1 point) Your paper should be roughly 550-650 words here is the link for the article: https://hbr.org/2014/11/digital-ubiquity-how-connections-sensors-and-data-are-revolutionizing-business
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